L.A.M.B. has done it again!

L.A.M.B. never disappoints when it comes to outerwear! The plaid wrap coat from the current collection is as yummy as ever. It will keep you warm and chic when the weather is blustery and cold! In stock now! What a great gift!

Pre Black Friday Sale at Tenacity!

Beat the crowds with Tenacity’s pre black Friday sale! Enter the code TURKEY to save 15% off your purchase Friday November 19th and Saturday November 20th. The code is good on all of your favorite designers…L.A.M.B., Black Halo, Torn by Ronny Kobo, Tarina Tarantino… Hope everyone has a wonderful and safe Thanksgiving!!

Fashion from Tenacity for your weekend!

As the weekend fast approaches I find myself preparing my outfit for a concert I am attending Friday night. I keep going back to the fabulous Torn by Ronny Kobo black jersey tunic with silver metallic mesh detail at the arms that we just received. Paired with the leather paneled leggings from L.A.M.B., some hot heels and the Rachel Leigh Prad Glitter Square necklace, I will be sure to stand out in the crowd! Looking for a standout piece for your weekend outfit? We have a lot of fun things and are here to help! Send us an email: customerservice@cashmereofgeneva.com

Torn by Ronny Kobo Serena Mesh Sweatshirt

Tenacity: Contemporary Fashion for Today’s Confident Lady!

The Tenacity girl is confident and not afraid to stand out in the crowd. She appreciates the fine construction and textiles used in quality contemporary fashions. She understands that less is more and searches for quality over quantity. The tenacity girl uses fashion to express her individuality and is proud to be unique!

Check out our new items for fall 2010 by L.A.M.B. and Torn by Ronny Kobo!

Our favorite item right now is the Ponti Mini Leather Dress by L.A.M.B. What a perfect holiday party dress. Easily dress it up or down with various different jewelry, heels or boots…the possibilities are endless!

Torn by Ronny Kobo Holiday collection will be added next week! We love the jeweled sweater and can hardly wait for you to see it!!

New Susana Monaco and Tarina Tarantino at Tenacity

Just in time for Christmas shopping Tenacity brings you Tarina Tarantino’s Vintage collection. From the top selling key necklaces to the stand out Buggy Pendant this collection is gorgeous. We also have a large selection of earrings, bracelets and necklaces from Tarina Tarantino.

Some fresh pieces from Susana Monaco arrived as well. We just love the green bell sleeve dress. What a fun casual party dress. Pair it with cute leggings and some funky jewelry for a fashionable party outfit.

Christmas at Tenacity in Downtown Geneva IL

We are so proud to have our boutique in the great city of Geneva, IL. Geneva has the most beautiful architecture and historic charm, independently owned specialty shops and outstanding restaurants creating a memorable visit for all those who come. With the Christmas season fast approaching Geneva is the perfect place to find unique gifts for those close to you. Tenacity is the perfect place to start for the fashionable lady. We are well stocked with sparkling jewelry from Tarina Tarantino, great dresses from Susana Monaco, tops and sweaters from L.A.M.B. and a variety of other clothing and accessories. Be certain that you are buying a fine quality unique item when you shop at Tenacity. A fashion and style expert is always at the shop to provide advice. Come to Geneva and support family owned business this holiday season!

Geneva, IL Christmas Walk 2009 December 4th and 5th

Join Tenacity on Facebook!

For the latest information on hot new designers and new arrivals join us on facebook.

http://www.facebook.com/home.php?ref=home#/pages/Geneva-IL/Tenacity/57943154316?ref=share

New Tarina Tarantino at Tenacity

Tenacity is all stocked up with beautiful sparkling goodies from Tarina Tarantino just in time for the holiday season. Recent collections we have received include, Clockwork Punk, Desert Skulls and Victorian Violet. We also restocked the heart toggle necklaces which always make a great gift. Tarina’s earrings were one of our top selling items last holiday season. We have a great selection all under $40. Within the next couple weeks we have one more Tarina Tarantino shipment to end out the year. Treat yourself or someone special to some sparkly goodies.

Seventy Two Changes: A new addition to Tenacity Boutique for Spring 2010

Tenacity is proud to announce that it will be adding Seventy Two Changes to the boutique for spring 2010!
Seventy Two Changes is Taiwanese fashionista and Mandopop star Jolin Tsai’s clothing line.

This is a great line. It is very fresh and edgy with fun graphic tees, flirty dresses, fashion forward leggings and great jackets.

Bookmark our website and watch for the line to hit the site in early 2010!

http://www.shoptenacity.com

Press Release below:

Seventy Two Changes unveils its first spring collection in New York

September 22nd, 2009—Since its official launch in February 2009, Seventy Two Changes has caught the attention of the fashion-savvy and media alike.

Like the debut Fall 2009 collection, Spring 2010 draws from elements of music and dance for inspiration. Each piece is designed not only for style, but for ease of movement and effortlessness. This season, Seventy Two Changes was taken for a twirl in the world of prima ballerinas. From tutus to pointe shoes, inspiration could be found in everything from the decadent fabrics and exquisite detailing of the costumes to the feminine yet physically tough attitude that ballerinas embody. With this empowering idea of women who are at once graceful and strong, Seventy Two Changes continues to build on the line’s philosophy that women should have the freedom to evolve and grow. This ability to interchange and sense of spontaneity can be seen in the four unique themes within the collection: City Chic, Sea Change, Dancing Diva and Summer Nights.

City Chic explores the darker, streetwise element with a color story of mostly black and grey with a refreshing splash of lime green. Lace up details, corset graphic tees and jeweled embellishments channel the city girl’s inner ballerina, while the tougher side is invited to play with leather accents in various forms, from suspenders to fringe and even a studded leather bikini.

With Sea Change, the tides take a turn with a cheery color palette of red, white, heather grey and navy. Tailored military jackets are paired with flowy printed dresses, creating a pas de deux of masculine and feminine tones. Stripes, metal hardware, pops of plaid and playful graphics complete the look, fit for a quick seaside getaway.

Dancing Diva is unapologetically girly with shades of soft pink, purple and fuchsia. This story features printed silk dresses, chic leggings and embellished rib tanks. With flower appliqués, sequins and bows, each piece is designed for the modern stage— complete with an updated leather-trim tutu.

Summer Nights recall the beach-inspired hues of Saint-Tropez. Lightweight styles come in a vibrant wash of ocean blues, stone greys and sunny yellows. Night-out dresses and tops come in flattering silhouettes, while sexy shoulder-baring jersey tops provide an effortless look for our dancer on holiday. Subtle jeweled and studded embellishments add the final touch.

L.A.M.B. Spring 2010 Collection Sure To Be A Big Hit At Tenacity

Fashion Week  is always such an exciting time as we get a peak of what we will be wearing in the season to come.  Tenacity was honored to attend the presentation of L.A.M.B. spring 2010.

The presentation was a casual affair with models showcasing the clothing to a track of old 80′s hits.  Gwen Stefani mingled with the crowd answering questions.  The collection consists of off shoulder tops, tailored jackets, acid wash denim, lace tights and jodphur cargo pants.  Bright blue eye shadow, vibrant pink handbags and belts with zipper detail accesorized the looks.

The line is very fresh, wearable and on trend.  We are getting a very favorable response to the collection and already have pre orders.

shop the current L.A.M.B. fall 2009 collection at www.shoptenacity.com